Free read Alibaba's World: How a remarkable Chinese company is changing the face of global business (English Edition)
The story of Alibaba and its inevitable descendants is both essential and instructivePrior to joining Alibaba in Porter Erisman worked for Ogilvy Mather in Beijing From Porter worked as a Vice President at Alibaba and Alibaba Group at various times leading the company s international website operations international marketing and corporate affairs as one of the company s first American employees He is the writer director of Crocodile in the Yangtze an award winning documentary about the rise of Alibaba and its famous founder Jack Ma An expert on ecommerce in emerging markets he has consulted to ecommerce companies in Africa Asia and Latin America He lives in Shanghai Chi.
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In September a Chinese company that most Westerners had never heard of held the largest IPO in history bigger than Google Facebook and Twitter combined Alibaba now the world s largest e commerce company mostly escaped Western notice for over ten years while building a customer base larger thans and handling the bulk of e commerce transactions in China How did it happen And what was it like to be along for such a revolutionary ride In Alibaba s World author Porter Erisman one of Alibaba s first Western employees who helped spearhead its international expansion shows how Jack Ma a Chinese schoolteacher who twice failed his college entrance exams rose from obscurity to found.
Porter Erisman Ù 9 Free download
Alibaba and lead it from struggling startup to the world s most dominant e commerce player Now in the first English language account of Alibaba s extraordinary success Erisman shares stories of weathering the dotcom crash facing down eBay and Google negotiating with the unpredictable Chinese government and enduring the misguided advice of foreign experts all to build the behemoth that s poised to sweep the ecommerce world today And he analyzes Alibaba s role as a harbinger of the new global business landscape with its focus on the East rather than the West emerging markets over developed ones and the nimble entrepreneur over the industry titan As we face this near future.