eBook [Copy Logic The New Science of Producing Breakthrough Copy feminist theory] AUTHOR Michael Masterson – Kindle, eBook or Book Download

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N a year range while creating six figure incomes for many of its copywritersNeedless to say Copy Logic worksSimply follow Masterson and Palmer's clearly outlined steps and detailed examples and you can't help bu come out with significantly stronger copyWhether you're a business owner marketing director copy chief or copywriter Copy Logic will help you produce bigger winners oft. Despite deep skepticism and considered reservations I can t attest one way or the other about the methods described by Materson and Palmer What I can do is evaluate the book itself which I found to be unnecessarily long at 119 pages and thoroughly overwritten What it offers are simple concepts comprising three distinct processes which if described with greater clarity of thought fewer promises of breakthrough copy and no testimonials could probably fill an interesting 20 pages In a word it s abundantly evident that it was written by copywriters who primarily produce sales letters and I feel like I m being sold to on every page What s it s astonishing to me that for as many times as they repeat the steps of the peer review I can t easily locate a simplified outline of the process for easy reference p 30 mentions a five minute limit to the headline review why can t I find that mentioned anywhere elseFrankly Copy Logic may suffer from the success of its own methods which rail against criticism despite later espousing it in the CUB critiue The no criticism approach is essentially positive in that it seeks to make continual contributions it looks to add by rewriting add by adding add by cutting I short it seeks always to identify gut level solutions on the premise that we re gathered around the correct issue What I fear it lacks is the radical uestioning essential for copywriters that asks Why and What if Why something rather than nothing Why are we unable to identify a headline that really produces a strong reaction for us What if we intentionally underpromise here What if we turn this assignment on its head What might that look like Divergent thinking is essential to creativity and my greatest concern with Masterson and Palmer s project is that its interest in expedient consensus is that it ultimate forces convergent thinking without creating the necessary spaces for uestioning friction and conflict But if Masterson and Palmer s only concern is layering contributions that hope to keeps the reader reading I believe the result you may get is overwritten copy without affording the opportunity for someone to challenge I m not sure how yet but how might we say this in half as many wordsAgain I can t argue with results if use of these methods has worked for agencies to create effective copy apart from sales letters unlike the authors I tend to think that effective copy is measured by an audience taking action rather than continuing reading but we ll leave that key point aside however I offer as a case in point the author biographies on the inside back cover Of Masterson it begins There is no one ualified to write about copywriting Surely this is better than simply saying that Masterson is a highly experienced copywriter surely this creates a greater gut reaction and the Copy Logic peer review is constructed for no central concern than this regardless of whether it s true or supportable or what that feeling is that it produces Palmer in turn is A prolific writer who has helped build one of the country s biggest and most profitable newsletter businesses for the industry s most successful promotions Surely all of these superlatives will make the copy compelling no Surely it makes it better because it s bigger stronger most Yet for my eyes as a reader it s poor copy not because I m overly concerned with its style rather than its effectiveness but because when we keep turning the volume up on copy the reader will eventually tune outAs I said I felt I was reading a sales pitch for over 100 pages and as a reader I really really didn t like that feeling As a copywriter it makes me concerned about everything that I was being sold about copywriting

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Copy Logic The New Science of Producing Breakthrough Copy

Back in the old days of direct marketing producing copy was a long painstaking ordeal What's training a copywriter to write good copy was just as slow often taking two to four years and generating lots of hurt feelingsCopy Logic The New Science of Producing Breakthrough Copy Without Criticism eliminates both of these problems It is far and away the best and fastest way to impro. A short and great book about how to write better copyThe Peer Review part was not very useful for me I don t even have a team of 4 6 people in order to do it but the CUB test is simples and easy to implement I will start using it from this very dayThe 4 leg test is also powerful and can be applied as an easy to use checklistFor its very pragmatic approach I recommend it for people who want to improve their copywriting efforts

Michael Masterson Ù 8 CHARACTERS

Ve copy and cut a copywriter's learning curve in halfIn this book direct marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical step by step process for turning B level copy into control beating A level copy in just 24 hoursThis is the exact process that was directly responsible for helping one company boost its revenues into the 300 millio. basicamente o melhor processo de avalia o de copy ue existe no momentoPor isso eu acho a Agora Financial FODAEles s n o respiram Copy e os princios da resposta direta Estando ao lado de grandes outras publicadoras ue os Grandes Copywriters competem entre si para bater o controle um do outro essas companhias ue ao lado da Agora s o Rodale Philips Publishing e Bottom Line antiga Boardroom ue cresceu para marcas bilion rias gra as Brian KurtsMas eles tem processos ue revolucionaram totalmente os paradigmas de se fazer e escrever Copy e de forma r pidaCopy Logic nos ensina o ue uma reuni o de 30 minutos com 6 pessoas para a avalia o de uma Promo o pode fazer para o sucesso ou fracasso de uma Copy Se eu fosse tirar uma li o desse livro para minha carreira individual como Copywriter isso na sua Copy CRITICAS n o importam nem mesmo elogiosO ue importam s o sugest es e como melhorar a copy para gerar resultados de forma produtivafa a isso isso e isso e se voc usar isso isso e isso o grupo concorda ue ficou melhor em uma nota de 0 a 4 uantoEm vez de essa copy ta boa ou voc tinha ue ser mais especifico irrelevanteNo final nosso trabalho como copywriters o ue importa s o os resultados e isso do ue vai para o seu bolso e pra lucratividade do neg cio para comprar coisas legaisNo destino para copy de sucesso


6 thoughts on “Copy Logic The New Science of Producing Breakthrough Copy

  1. says:

    A short and great book about how to write better copyThe Peer Review part was not very useful for me I don't even have a te

  2. says:

    É basicamente o melhor processo de avaliação de copy ue existe no momentoPor isso eu acho a Agora Financial FODAEles só não respiram Copy e os princios da resposta direta Estando ao lado de grandes outras publicadoras ue os Grandes Copywriters competem entre si para bater o controle um do outro essas companhias ue ao lado da Agora são R

  3. says:

    Despite deep skepticism and considered reservations I can't attest one way or the other about the methods described by Materson and Palmer What

  4. says:

    Anyone who supervises copywriters should read this Even if you've been a copywriter before This is a totally efficient amazing way to give feedback to copywriters that actually improves their work and it only takes 30 minutes instead of hoursdays of back and forth drafts Even if you can execute the entire process as described there is a lot to take away about developing copywriter talent from this copy review process Copywriters

  5. says:

    Excellent process to excel in copywriting

  6. says:

    An excellent book I just started a Facebook private discussion where me and 6 other online course creators from and give feedback to our copy

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